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Some are working more closely with other ownerse to get the biggest bang for theiradvertisingg buck. One is looking for temporary uses for vacanyt space to drive foot trafficto it. And otherse are opening up about just how far they are willing to go to makea “Standard marketing in real estate is to put a sign on a put it on Loopnet, send a notice to some brokerss and wait for a says ’s Leo Goseland. “In tougher times, you have to go find your Goseland recently put together a consortium for independenr property owners who are looking for tenants for five buildingzsthey own.
The owners agreed to a list of possibl e incentives they would be willing to offetr theright prospects, from several monthd free rent to help with tenanf improvements. They also are splitting costs on advertising and direcrt mailing tolocal businesses.
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