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According to the National Associationof Realtors, nearly 90 percent of home buyers use the Internet. That meansw companies need to reach these and firms such as Coldwellp Banker are shifting theird resources inthat direction. “If we aren’t spending the lion’xs share of our marketing dollarwsthere (online), then we aren’f paying attention,” says Jodi the general manager of Coldwell Banker Triaxd Realtors, who is based in the company’d Winston-Salem office. Applications for smart phonees such as the iPhone and Blackberry are gaining By the endof June, Coldwell Banker expects to launch a Web site specifically targetedr to these kinds of devices.
Because of the smaller screen size, complexd graphics can be hard to read and the amoun t of information on a site needs to be limitedd foreasy accessibility. The modifies Web site will allow people to get information about homesx that pique their interest even as they are drivinfg downthe street. “So if someone is sitting in fronyt ofa house, they will be able to go directlhy to our Web and access all of the information and Tate says.
“We feel this is really a requirement in this dayand
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