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Sunnyvale-based Yahoo (NASDAQ:YHOO) said that since launchinvg in November 2006 with 176 its partnership with local newspapers has more than quadruple in size to814 newspapers, accountinvg for 51 percent of all Sundaty circulation. "The consortium has helped participatin newspapers increase their share of online ad spend in the growiny local online ad market byleveraging Yahoo!s advertising platformm technology, massive audience reach and highl engaged community," the company said. The newspaperse also sell Yahoo-targeted ads to theirf local clients. The consortium initially focused on providing member newspapers with a recruitment networik throughYahoo HotJobs.
It has sincde expanded to include search, content distribution and sales The Register and The Gazette are ownedby Irvine-based . The San Diego Union-Tribuns is owned by Beverly Hills' and The Recorr and Herald New s are owned bythe .
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